Tag Archive | "twestival"

Do Facebook and Twitter make us ‘bad’…?

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Do Facebook and Twitter make us ‘bad’…?


Do Facebook and Twitter really make us bad? There was an article in the Metro on April 13th that says it does… According to London’s free paper:

‘Fast-paced modern media, such as Facebook updates and news feeds on Twitter, do not give us time to reflect and could make us indifferent to human suffering, according to a group of researchers.’

I also recall an article, around the same time, that suggested the same, after a landlady saw video posting of her flat being trashed by the tenants – the implication being what? That without the advent of the internet and video streaming, the party would never have happened?!

I think it is worth reminding ourselves that people come in good, bad and indifferent flavours and that each and every medium can be used to demonstrate or enhance those traits.

Twestival would be a clear case in point and cmash and the case studies hosted here are testimony to the fact that social media can, and does create and contribute real and measurable social good, in ways and with reach that would have historically taken obscene ad budgets and mountains of precious trees for snail direct mail.

Covered in the Guardian, there is clear and compelling evidence that people can, will and want to use new social mediums for good, the success of Twestival being clear. The Guardian writes:

The team’s (behind Twestival) 10-page guide on how to hold a Twestival has inspired Twitterers in every continent, franchising the charity event.

Volunteers have found venues, offered design services, put together maps and found drink sponsors for all 175 official Twestivals. There is even a Live Aid-style Twestival radio project called Twestival FM which aims to raise $200,000 through donations for music downloads from artists including Bloc Party, Erol Alkan and Imogen Heap. See here for full aricle

Surely to suggest that a medium can ‘make us bad’ is nonsense? And yet, perhaps those of us in the world of social media should simply see the accusation as a compliment, being one that has been levied for years at television for years?…

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Twitter ye well…

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Twitter ye well…

green tea and keyboard

From my early days on Twitter (back in 2007) seeing the Frozen Pea Friday campaign, where folk changed their Twitter photo icon so it had some peas in it to help raise awareness for Breast Cancer Awareness in support of well regarded blogger Susan Reynolds, I kind of “got” what Twitter could do – don’t get me wrong, I didn’t know what Twitter was, or what I should do with it, but I saw what other people were doing and liked it.

Since then there have been numerous charity campaigns and fundraising events coordinated and launched in 140 characters: including the amazingly successful TweetsGiving set up by the indefatigable Epic Change – (who I understand have just completed TweetLuck) through to what some might call the “Charity meets Social Media tipping point” that was Twestival in february of this year, with over $250,000 US raised for Charity Water. Even the mighty Mashable have extended the #followfriday initiative to promote their top five charities on Twitter.

But this weekend – specifically at 20.30 across 400 cities around the world the power of the tweet will help dim the lights (I know bad metaphor) and hopefully make a significant impact on the folks that currently run the world to try just that bit harder…again.

There are of course many detractors who question what it’s all for and why bother – but like my early encounters with Twitter, as long as some people (and hopefully the right ones) “get it”, then that’s what counts.

By way of several tangents (that’s what I do), this is one of the reasons we’ve started this site – to celebrate the stuff that’s good when social media meets charity and good causes and to help raise the profile of these activities to a broader network – hopefully so more folk “get it”.

Posted in Fundraising, Social MediaComments (3)