Tag Archive | "transparency"

Cancer Research UK Show Donors Where It Spends Their Money

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Cancer Research UK Show Donors Where It Spends Their Money


cancer_seewhereyourmoneygoe

Web-Video has the potential to be a powerful & effective format and financial transparency is quite a hot topic right now so it’s no surprise that Cancer Research UK has used launched a new video-led website to drive donations.

At  http://www.seewhereyourmoneygoes.org.uk/ donors can see where the Cancer Research UK spends it’s donations with an interactive map featuring videos and stories of the real people affected by Cancer Research’s work.

We like stories, and Cancer research UK has used them to persuasive  effect on this site.

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