The finale of the US comedy show 30 Rock (created by Tina Fey that recently aired on NBC on Thursday nights) last week featured a collection of music stars including Sheryl Crow, Adam Levine, Mary J Blige, Elvis Costello and Norah Jones who got together in a “Live Aid” style music video called He Needs A Kidney (see above) Alan Alda, who plays Alec Baldwin’s dad Milton on the show – needs a kidney…

NBC says the music video featuring a video message from Tina Fey (the shows creator) is now available on itunes.com for $.99. NBC, Universal Media Studios and Apple will donate 100% of the proceeds to the US National Kidney Foundation.

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