Tag Archive | "Google"

Google finds Twitter – Are Google & Twitter merging before our very eyes?

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Google finds Twitter – Are Google & Twitter merging before our very eyes?


Since Google joined Twitter back in February, the twitter.com/google account alone has over 1,290,098 followers – and if you want a specific category or even region from Google – well there are lots to choose from -  now over 50+ accounts (listed below), but is this just part of a much bigger plan?

Some saw this as a courting ritual especially when the rumours kicked off in April that Google was going to buy Twitter for $1 billion – but after that calmed down, Google emerged the following month with “Wave” and the exciting promise of Twave.(when will this obsession of “tw” prefix neologisms end?) Now, this form of  integration / mash up makes sense: Google Wave and Twitter are both forms of real-time communication after all, so bringing them together makes perfect sense – or is it just a way of consuming Twitter by stealth…?

The advantage that Twave offers from within Google Wave is that it appears you can manage your tweets like you would email, with replies, archiving, and even Google Wave’s remarkable playback feature. We have already seen Twitter attempt to improve its interface toward something that so many other 3rd party applications have managed to do better, but the prospect of Google’s designers and interface expertise behind this would make this a very compelling communication tool.
An advantage for Charities and NGO’s

To many early adopters, Twitter Search has been the tool of choice for real time, trending topics – especially in the immediate world of international news, politics and humanitarian crises and events, where Charities and NGO’s gain advantage over traditional broadcast channels and search engines, which generally take longer to formulate and in a search engines case, index information. Without the real time feed that Twitter offers, Google has to independently index each Twitter user periodically to look for updates. This is obviously a lot slower, not to mention very expensive from a computing resource (and climate) perspective.

In terms of the nascent real time search space, any advantage Twitter currently has over Google would be negated but subsuming them – or taking this feed via the back door – perhaps getting the golden eggs without having to buy the Goose…


Google said back in February :

“Like lots of you, we’ve been drawn into Twitter this year. After all, we’re all about frequent updates ourselves, and there’s lots happening around here that we want to share with you. Of course, we enjoy watching, and contributing to, the tweetstream (we hope you find our tweets useful, too). Because there are many programs and initiatives across the company, we’ve got a number of active accounts. Here’s a list of the current ones. We’ll update this list from time to time.”

twitter.com/Google – our central account
twitter.com/Blogger – for Blogger fans
twitter.com/GoogleCalendar – user tips & updates
twitter.com/GoogleImages – news, tips, tricks on our visual image search
twitter.com/GoogleNews – latest headlines via Google News
twitter.com/GoogleReader – from our feed reader team
twitter.com/GoogleVoice – updates & info on Google Voice
twitter.com/iGoogle – news & notes from Google’s personalized homepage
twitter.com/GoogleStudents – news of interest to students using Google
twitter.com/YouTube – for YouTube fans
twitter.com/YouTubeES – en Espanol
twitter.com/GoogleAtWork – solutions for IT and workplace productivitytwitter.com/GoogleSites – Google Sites updates

twitter.com/SketchUp – Google SketchUp news
twitter.com/3DWH – SketchUp’s 3D Warehouse
twitter.com/Modelyourtown – 3D modeling to build your favorite places
twitter.com/EarthOutreach – Earth & Maps tools for nonprofits & orgs
twitter.com/GoogleEarth – updates from the Google Earth team
twitter.com/GoogleMaps – uses, tips, mashups
twitter.com/GoogleSkyMap -Android app for the night sky

twitter.com/AdSense – for online publishers
twitter.com/AdWordsHelper – looking out for AdWords questions and tech issues
twitter.com/AdWordsProSarah – Google Guide for AdWords Help Forum
twitter.com/GoogleAnalytics – insights for website effectiveness
twitter.com/GoogleAdBuilder – re building display ads
twitter.com/GoogleAdManager – info on managing online ads & inventory*
twitter.com/GoogleAffiliate – info for publishers from Google network advertisers*
twitter.com/GoogleRetail – for retail advertisers
twitter.com/GoogleTVAds – info on our digital system for more measurable TV advertising*
twitter.com/TechnologyUK – for U.K. tech advertisers
twitter.com/UKretail – for U.K. retail advertisers
twitter.com/creativesandbox – for advertising agencies*
twitter.com/InsideAdWordsDE – for German AdWords customers
twitter.com/GoogleAgencyDE – for German ad agencies
twitter.com/AdSensePT – info for Portuguese-language publishers
twitter.com/AdWordsRussia – AdWords news & tips in Russian
twitter.com/DentroDeAdWords – Spanish updates from the Inside AdWords blog
twitter.com/AdWordsAPI – AdWords API tips

Developer & technical
twitter.com/GoogleResearch – from our research scientists
twitter.com/GoogleWMC – Google Webmaster Central
twitter.com/GoogleCode – latest updates for Google developer products
twitter.com/GoogleData – Data APIs provide a standard protocol for reading and writing web data
twitter.com/app_engine – web apps run on Google infrastructure
twitter.com/DataLiberation – our initiative for complete import/export of all data
twitter.com/GoogleMapsAPI – about using Google Maps embedded in websites
twitter.com/GoogleIO – Google’s largest annual developer event

Culture, People
twitter.com/googletalks – notes from our @Google speaker series
twitter.com/googlejobs – the voice of Google recruiters

Country or Region
twitter.com/googlearabia – news from the Google Arabia Blog
twitter.com/googledownunder – Google activities in Australia & New Zealand

twitter.com/googlebrasil – News & info for Brasil
twitter.com/googlecanada – News & notes from Google Canada*
twitter.com/GoogleDE – Google in Germany
twitter.com/GoogleKorea – News & notes in Korean
twitter.com/GoogleLatAm – Latin America (en Espanol)
twitter.com/GooglePolicyIt – Notes on Google policy issues in Italy

Posted in Communications, Social MediaComments (3)

Google & YouTube anounce Non Profit Program

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Google & YouTube anounce Non Profit Program

Online video has emerged as a key tool for grassroots organizing on the Internet and now YouTube is offering US not for profits a chance to capitalise on their video content via thier YouTube NonProfit Program . They have put up a video (see below) with a bunch of useful tips on using their platform for outreach, awareness and fundraising.

Google, the owners of yotube, have tied in their new  Checkout for Non-Profits payment system (with more info on Google’s blog.)

The free service is currently US only with no indication if or when it may be extended but Google aren’t silly. They will, most likely, be using the non-profit route to test and  evaluate the popularity of the service and grab market share. If it takes-off, it would make sense for them to open the integrated video/transaction service to everyone using Google Checkout which means charities won’t have the edge for long!

The video below is taken from the YouTube charity channel and is full of ideas on how to use the platform.

Posted in Communications, FundraisingComments (26)