Tag Archive | "facebook"

Like Button Mash up: inciteful and clever or scary and invasive?

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Like Button Mash up: inciteful and clever or scary and invasive?


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I’m not sure whether this is fascinating and clever – or scary and invasive.

What is this?

The site’s description:

Like Button is a collection of links shared by your Facebook friends from most popular sites. For you privacy concerned people: don’t worry, like button has no access to your personal information. Think of each box as a very specific miniature Facebook page inside of this site.

I know it says there is no access to your personal information, but it’s my friends’ personal information that I seem to be focusing on, examining and investigating. Worse, if I am an admin in Facebook groups or ‘Fan’ pages, can I see what the various members ‘like’? Don’t get me wrong this is great, from a marketing perspective, and I love mash-ups, but it just makes me feel a tad uncomfortable. I guess it’s the fact that so often we ‘like’ things our friends post, or take interest in things that other friends have liked through our Facebook feeds – but these activities are done within what feels like the safe environs of Facebook, or in the context of an extended group of like-minded connected individuals.

This feels more public.

Beware what you like, the garden gate has now swung open.

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Do Facebook and Twitter make us ‘bad’…?

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Do Facebook and Twitter make us ‘bad’…?


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Do Facebook and Twitter really make us bad? There was an article in the Metro on April 13th that says it does… According to London’s free paper:

‘Fast-paced modern media, such as Facebook updates and news feeds on Twitter, do not give us time to reflect and could make us indifferent to human suffering, according to a group of researchers.’

I also recall an article, around the same time, that suggested the same, after a landlady saw video posting of her flat being trashed by the tenants – the implication being what? That without the advent of the internet and video streaming, the party would never have happened?!

I think it is worth reminding ourselves that people come in good, bad and indifferent flavours and that each and every medium can be used to demonstrate or enhance those traits.

Twestival would be a clear case in point and cmash and the case studies hosted here are testimony to the fact that social media can, and does create and contribute real and measurable social good, in ways and with reach that would have historically taken obscene ad budgets and mountains of precious trees for snail direct mail.

Covered in the Guardian, there is clear and compelling evidence that people can, will and want to use new social mediums for good, the success of Twestival being clear. The Guardian writes:

The team’s (behind Twestival) 10-page guide on how to hold a Twestival has inspired Twitterers in every continent, franchising the charity event.

Volunteers have found venues, offered design services, put together maps and found drink sponsors for all 175 official Twestivals. There is even a Live Aid-style Twestival radio project called Twestival FM which aims to raise $200,000 through donations for music downloads from artists including Bloc Party, Erol Alkan and Imogen Heap. See here for full aricle

Surely to suggest that a medium can ‘make us bad’ is nonsense? And yet, perhaps those of us in the world of social media should simply see the accusation as a compliment, being one that has been levied for years at television for years?…

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Targeted Fundraising & Social Networks

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Targeted Fundraising & Social Networks


One of the scariest things about social media is that it happens with or without your permission. While a lot of NGOs and businesses are leaving digital on their to-do list, the public are out there actively looking for information, sharing views and discoveries on social networks and blogs. This isn’t a bad thing, and often it’s for the greater good, as in the case of Intelligent Giving, a website given over to Independent ratings and reviews of charities.

According to the Intelligent Giving, there are 180,000 charities in England and Wales, 20,000 in Scotland and 5000 in Northern Ireland. Of these, I estimate that most are niche or dormant with only around 5000 charities fighting for a share of the public interest. When it comes down to an individual level (a specific donor), depending on their personal interests, there might be fewer than 20 charities that are of special interest to them. 

This makes finding targeted donors for fundraising even more important and original approaches essential to differentiate your organisation. So how and where do you find them?

This is where social media can really come into it’s own. Thousands of Facebook groups are unofficially given over to supporting charities and thousands more social destinations and blogs are only to happy to evangelise on behalf of their favourite charities to their readers. These are people publicly stating their willingness to help you. Not all will give donations, but some will and others will lend support.

Google can help find them and so can addictomatic.com or search.twitter.com or numerous others. But if you’re not already a participant in social networks, don’t just charge in – that would be like walking up a to a group fo people and interrupting their conversation. This is no place for pushy face-to-face fundraising techniques. Watch for a while, get a feel for what’s going on and judge if the people will be receptive and decide what to ask them for (support, idea, donations, action, volunteers…).

Social Media allows you to reach out to your grass-roots supporters on various networks, so you might want to look at nurturing relationships within those networks, giving them news ahead of other places and asking them for the right kind of help.

One obvious, cheap and easy route would be to seek out the popular bloggers with interests that align with yours and ask them if they’ll add a link or promote a fundraising campaign. Remember you’re dealing with a person, not necessarily a business, so be polite and not too pushy – if they are willing they’ll be flattered and agree quickly without a big sales pitch. Bloggers tend to work on a more personal level so you’ll need to nurture and manage the relationship, keeping them informed so they get scoops and news or exclusives. If they convert just a small percentage of their readership to act, you’ll have just completed you’re first bit of digital fundraising ROI.

And if you do it right, with a transparent, coherent digital / social strategy, the right people will start to find you.

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I don’t get Twitter… Help!

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I don’t get Twitter… Help!


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I don’t get Twitter… am I the only one? I can’t be…surely?

I do not consider myself to be a digital Neanderthal. I am an accomplished marketer. I love the internet. and I am the proud owner of an iPhone, but, it seems to me that you can’t open a newspaper (yes, I do still read the paper version) these days without reading an article about Twitter or Facebook or some such other latest trend in so-called social media. Whilst I have signed-up to both of the latter, if I am brutally honest, I don’t actually get the point, much less see how it could help me in my marketing planning.

Am I too old? Too stupid? Both? The whole idea of being ‘followed’ on Twitter or any other which-way frankly, worries me. I don’t want to be followed, do I get to choose or can I be stalked by random people who for some strange reason think me interesting? And what can I realistically say in 140 characters that would be meaningful, be that personally or professionally? I was trying to just ignore the whole issue but have this week had my hand forced. I have been reliably informed by an eager intern that really, this social media stuff is, and I quote ‘the mutts nuts’ when it comes to charity marketing… and I don’t have the heart to tell him that his mentor has no idea at all where to start… HELP….

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Save The Children’s Facebook Campaign

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Save The Children’s Facebook Campaign


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As part of an ongoing social media strategy, Save the Children UK commissioned a Facebook app that invites people to “donate your status” to raise awareness.

One of the key features of Facebook is a “what are you doing now” status that updates your friends automatically. Your friends’ statuses (stati?) are displayed on your log-in page, to keep you informed, something now known as ambient intimacy. Unsurprisingly this feature is most commonly used for telling your Facebook friends what you’re up to but it’s also a great way to disseminate information and spread the word, and when the organisation is one as trusted and respected as Save the Children people have no problem signing-up.

The admin side of the app allows Save the Children to update the information and automatically push it out to everyone who has already donated their status.

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