Tag Archive | "Climate change"

Four Ways to Make Your IT Greener

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Four Ways to Make Your IT Greener

With the downturn of the economy and people becoming more environmentally-conscious, there is a push for non-profit organizations to change their business practices.  In the immortal words of Kermit the Frog, “It’s not easy being green.” Robin Fisk at Advanced Solutions International, suggests non-profits take the following practical steps to save time, money—and the environment.


1. Ask your IT team about virtualization.  Virtualization takes the resources of one physical server unit but presents itself to the network as a number of virtual servers.  For example, a single physical unit could provide file, database and Web server capabilities, while consuming the power of one unit.  It reduces running costs of servers that are often unused, as well as the environmental impact. 


2. Choose a carbon-neutral hosting partner.  The data center business is notoriously power-hungry; according to a study by the EPA in 2006, data centers accounted for 1.5 percent of U.S power consumption.  Some hosting companies use carbon offsets, such as planting trees, and renewable power sources, such as hydro-electric power, to mitigate the effect of the power they use.


3. Travel to fewer meetings.  Online meeting software such as GoToMeeting and WebEx enable us to conduct meetings online without the time and costs of travel.  Although nothing quite matches a face-to-face meeting, is it always necessary?  All you need is the software, an Internet connection, a headset and a microphone.


4. Use the off-switch.  Desktop PCs, laptop power supplies, monitors and printers are often left on standby when not being used overnight or over the holidays.  By simply using the off-switch, you can reduce energy consumption and save your organization money.


Every non-profit can implement these green strategies and improve their IT system.  It is critical for every organization to review their overall consumption habits and develop a plan to reduce energy, costs and the environmental footprint in the future.

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Can Social Media build a viral ad budget in 48 hours?

Arguably, the most cost effective and speedy way of spreading information (and disinformation) is now via social media.  But can we build a climate saving viral ad campaign budget in just 48 hours?

Social Media channels enable us to engage with others who care about a cause and to therefore promote change, through the building of awareness amongst a wider population. As with the BBC charter, one way to engage is to Entertain, which Al Gore’s early Inconvenient Truth and the more recent follow-up starring Pete Postlethwaite in ‘The Age of Stupid’,  have both sought to do in the name of halting dangerous climate change.  The former movie was a little ahead of the social media curve, but the latter of these two was a largely viral movement seeded out by those who worked in the industry and aimed to see Age of Stupid hit the big screens across the world. If there was any doubt as to his own commitment to the cause then this interview in which star of the show, Pete Postlethwaite offers to hand back his OBE unless change comes,  is fairly concrete –  see his challenge to Ed Miliband here

It seems to me that the average person in the street tends to approach climate change moving through the various states of: 1) abject denial, followed by 2) sheer panic upon realisation of the magnitude of the problem, and then 3) often settling back to another denial focused around a refusal to accept personal responsibility.. a “what can ‘I’, one person do, in the face of such a monumental task?” ethos, that is frighteningly mainstream, if completely understandable.

However, through entities such as EcoTube (the Green version of Youtube with over 850 films online about issues facing our civilisation today) we can all now disseminate video and other information to increase understanding and build momentum in the face of an overwhelming feeling of powerlessness and inertia that threatens societies ability to act to halt the worst of climate change.

We can create action through social media even for those who wish to engage no more deeply than a bit of curbside recycling, the odd Fairtrade cup of coffee, a few taps on the keyboard and a £1  coin…yes, even if that is you, you still have the power to create meaningful social change for the Global good – just hit ‘forward’.

There is an NGO group, Avvaz, who have created their own rapid response climate television ad, spoofing the world’s largest oil company ExxonMobil’s own advertising. Their request is that you join their campaign to raise the ad budgets to take this ad live: “If we can raise just $100,000 in the next 48 hours CNN and other stations will run our ad on high rotation for the President’s entire climate meeting. With $200,000 we can buy even more airtime and continue this vital campaign at strategic moments. :

Will they do it? Watch this space….or donate a £1 to the airtime and view the ad here

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Web-based media and its potential to change the Global Consciousness and halt dangerous climate change

We have the technology to deal with climate change, but it is a crisis of consciousness that we must now address.

People can change each others opinions using information and argument more than ever before. The potential of web-based communications between people may be able to deliver the revolution or revolutions, of consciousness that avoid us cutting the throats of the next generation. To quote Churchill:‘ The odds were great; our margins small; the stakes infinite.’
A great many people are going to make a great deal of money out of climate change because the business case for keeping yourself and your children is equal to the entire assets of consumers in aggregate.
Our cherished tradition of putting an ‘x’ on a piece of paper every 5 years is redundant. Democracy has been, at this crucial moment, usurped by events. Politicians cannot possibly respond to the climate crisis in time, but, the World economy can be turned on a dime through the voting power of the consumer.
Every dollar, pound or yen is a vote for the Corporation. I predict, with confidence, that giant new consumer movements will soon develop…but nobody yet knows how…..

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