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	<title>Charity Mash &#187; Marketing</title>
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	<link>http://charitymash.com</link>
	<description>The Digital Communications and Marketing Guide for NGO and Charity</description>
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		<title>Like Button Mash up: inciteful and clever or scary and invasive?</title>
		<link>http://charitymash.com/2010/like-button-mash-up-inciteful-and-clever-or-scary-and-invasive/</link>
		<comments>http://charitymash.com/2010/like-button-mash-up-inciteful-and-clever-or-scary-and-invasive/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 07:45:32 +0000</pubDate>
		<dc:creator>Spencer Thursfield</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[F8]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Like]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=559</guid>
		<description><![CDATA[Like Button is a collection of links shared by your Facebook friends from most popular sites in a mash-up external website. But who is really looking at what you like?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media &#8211; Doing it for the Kids?</title>
		<link>http://charitymash.com/2010/social-media-doing-it-for-the-kids/</link>
		<comments>http://charitymash.com/2010/social-media-doing-it-for-the-kids/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 10:25:39 +0000</pubDate>
		<dc:creator>Vicky Grinnell-Wright</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=548</guid>
		<description><![CDATA[Social Media - great medium for Children's Charities in fundraising, but a hot potato when it comes to the science and ADHD?]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Branding in the charity sector &#8211; does it work?</title>
		<link>http://charitymash.com/2010/branding-in-the-charity-sector/</link>
		<comments>http://charitymash.com/2010/branding-in-the-charity-sector/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 10:17:06 +0000</pubDate>
		<dc:creator>Adrian</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Amnesty]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Joanna Lumley]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[oxfam]]></category>
		<category><![CDATA[Red Cross]]></category>
		<category><![CDATA[Third Sector]]></category>
		<category><![CDATA[visual identity]]></category>
		<category><![CDATA[Wateraid]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=529</guid>
		<description><![CDATA[Is there a resistance in the third sector to the idea of branding? Adrian Salmon discusses...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Garlic Bread and the Time To Get Equal&#8230;</title>
		<link>http://charitymash.com/2009/garlic-bread-and-the-time-to-get-equal/</link>
		<comments>http://charitymash.com/2009/garlic-bread-and-the-time-to-get-equal/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 12:25:23 +0000</pubDate>
		<dc:creator>Spencer Thursfield</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=418</guid>
		<description><![CDATA[Scope has created a video highlighting the barriers disabled people face in accessing London locations...

Produced by Enable, the film is part of the charity's Time to Get Equal Week this week - or later this week anyway...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Does 5% make Justgiving a digital friend or foe for Charity</title>
		<link>http://charitymash.com/2009/does-5-make-justgiving-a-digital-friend-or-foe-for-charity/</link>
		<comments>http://charitymash.com/2009/does-5-make-justgiving-a-digital-friend-or-foe-for-charity/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 10:47:07 +0000</pubDate>
		<dc:creator>Vicky Grinnell-Wright</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[digital fundraising]]></category>
		<category><![CDATA[donation]]></category>
		<category><![CDATA[fundraising tools]]></category>
		<category><![CDATA[gift aid]]></category>
		<category><![CDATA[justgiving.co.uk]]></category>
		<category><![CDATA[justgiving.com]]></category>
		<category><![CDATA[london marathon]]></category>
		<category><![CDATA[online charity]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=410</guid>
		<description><![CDATA[5% for admin on £340 million is quite a nice return for the justgiving coffers, but, they never said they were not-for-profit, so is it wrong?]]></description>
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		<slash:comments>20</slash:comments>
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		<title>Is TV Advertising Really Dead?</title>
		<link>http://charitymash.com/2009/is-tv-advertising-really-dead/</link>
		<comments>http://charitymash.com/2009/is-tv-advertising-really-dead/#comments</comments>
		<pubDate>Tue, 26 May 2009 08:32:54 +0000</pubDate>
		<dc:creator>Alec East</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[concurrent viewing]]></category>
		<category><![CDATA[web-enabled TV]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=388</guid>
		<description><![CDATA[Are you ready for when the web comes to the TV?]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Increase the Appeal of Your Cause</title>
		<link>http://charitymash.com/2009/increase-the-appeal-of-your-cause/</link>
		<comments>http://charitymash.com/2009/increase-the-appeal-of-your-cause/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:54:39 +0000</pubDate>
		<dc:creator>Sarah Hoddinott</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[crdit crunch]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[engagment]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=393</guid>
		<description><![CDATA[The economy will always change, and there will be good times and bad.  These tips can help organizations connect with donors, build lasting relationships and reach appeal goals.   ]]></description>
		<wfw:commentRss>http://charitymash.com/2009/increase-the-appeal-of-your-cause/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Harvesting the short tail of keywords</title>
		<link>http://charitymash.com/2009/harvesting-the-short-tail-of-keywords/</link>
		<comments>http://charitymash.com/2009/harvesting-the-short-tail-of-keywords/#comments</comments>
		<pubDate>Fri, 22 May 2009 07:50:54 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[short tail]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=361</guid>
		<description><![CDATA[Search engine optimisers have in recent years been primarily focused on the long tail. The opportunity to grab those short tail high volume keywords is often ripe to harvest, or at the least revisit with some new research...]]></description>
		<wfw:commentRss>http://charitymash.com/2009/harvesting-the-short-tail-of-keywords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Keys to Successful Micro-Campaigns</title>
		<link>http://charitymash.com/2009/three-keys-to-successful-micro-campaigns/</link>
		<comments>http://charitymash.com/2009/three-keys-to-successful-micro-campaigns/#comments</comments>
		<pubDate>Wed, 13 May 2009 08:03:56 +0000</pubDate>
		<dc:creator>Sarah Hoddinott</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[micro-campaign]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=324</guid>
		<description><![CDATA[There are three key elements to making sure your micro-campaign is as successful as it can possibly be. Find out what they are...]]></description>
		<wfw:commentRss>http://charitymash.com/2009/three-keys-to-successful-micro-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ten Key Tips to Maximize Your Microsite</title>
		<link>http://charitymash.com/2009/ten-key-tips-to-maximize-your-microsite/</link>
		<comments>http://charitymash.com/2009/ten-key-tips-to-maximize-your-microsite/#comments</comments>
		<pubDate>Thu, 07 May 2009 09:00:40 +0000</pubDate>
		<dc:creator>Sarah Hoddinott</dc:creator>
				<category><![CDATA[Awareness]]></category>
		<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[credit card]]></category>
		<category><![CDATA[identity theft]]></category>
		<category><![CDATA[payments]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[socialmedia marketing]]></category>

		<guid isPermaLink="false">http://charitymash.com/?p=230</guid>
		<description><![CDATA[Sarah Hoddinott's top ten tips for getting maximum ROI and effect from your campaign microsites. 
]]></description>
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		<slash:comments>1</slash:comments>
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