Archive | Marketing

Like Button Mash up: inciteful and clever or scary and invasive?

Like Button Mash up: inciteful and clever or scary and invasive?

Like Button is a collection of links shared by your Facebook friends from most popular sites in a mash-up external website. But who is really looking at what you like?

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Social Media – Doing it for the Kids?

Social Media – great medium for Children’s Charities in fundraising, but a hot potato when it comes to the science and ADHD?

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Branding in the charity sector – does it work?

Branding in the charity sector – does it work?

Is there a resistance in the third sector to the idea of branding? Adrian Salmon discusses…

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Garlic Bread and the Time To Get Equal…

Garlic Bread and the Time To Get Equal…

Scope has created a video highlighting the barriers disabled people face in accessing London locations…

Produced by Enable, the film is part of the charity’s Time to Get Equal Week this week – or later this week anyway…

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Does 5% make Justgiving a digital friend or foe for Charity

Does 5% make Justgiving a digital friend or foe for Charity

5% for admin on £340 million is quite a nice return for the justgiving coffers, but, they never said they were not-for-profit, so is it wrong?

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Is TV Advertising Really Dead?

Is TV Advertising Really Dead?

Are you ready for when the web comes to the TV?

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Increase the Appeal of Your Cause

Increase the Appeal of Your Cause

The economy will always change, and there will be good times and bad. These tips can help organizations connect with donors, build lasting relationships and reach appeal goals.

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Harvesting the short tail of keywords

Harvesting the short tail of keywords

Search engine optimisers have in recent years been primarily focused on the long tail. The opportunity to grab those short tail high volume keywords is often ripe to harvest, or at the least revisit with some new research…

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Three Keys to Successful Micro-Campaigns

Three Keys to Successful Micro-Campaigns

There are three key elements to making sure your micro-campaign is as successful as it can possibly be. Find out what they are…

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Ten Key Tips to Maximize Your Microsite

Sarah Hoddinott’s top ten tips for getting maximum ROI and effect from your campaign microsites.

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