I guess it’s a tenuous link as the car is a hybrid, but the innovation and the digital “experience” aspect of this piece of advertising/ marketing is really worth a view.

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At its best, online content has the potential to deliver personalized and participatory experiences.

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The brands that have most successfully engaged with this audience are those who understand what social network users gain from using sites such as MySpace etc.

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Save the Children invite you to donate your Facebook status

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A quick introduction to help NGOs make the most of their first Twitter experience.

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