Archive | Awareness

Like Button Mash up: inciteful and clever or scary and invasive?

Like Button Mash up: inciteful and clever or scary and invasive?

Like Button is a collection of links shared by your Facebook friends from most popular sites in a mash-up external website. But who is really looking at what you like?

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Social Media – Doing it for the Kids?

Social Media – great medium for Children’s Charities in fundraising, but a hot potato when it comes to the science and ADHD?

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Shelter Dog saved by hug

Shelter Dog saved by hug

Here’s a great use of storytelling to build awareness and encourage a call to action from last week. Little Edie (dog) had been regularly overlooked at the LA dog shelter, possible due to scatty, defensive behaviour and was due to be put down. She was fearful, aggressive, and hard to control. Then Bronwyne Mirkovich gave […]

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He needs a kidney…

He needs a kidney…

The finale of the US comedy show 30 Rock features a “We are the World” style music video

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Three Keys to Successful Micro-Campaigns

Three Keys to Successful Micro-Campaigns

There are three key elements to making sure your micro-campaign is as successful as it can possibly be. Find out what they are…

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Debatewise – Encouraging the Debate

Debatewise – Encouraging the Debate

Greenpeace, CND and the Electoral Reform Society have all sponsored debates on Debatwise.com. Find out why.

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Prince Charles on MySpace?

Prince Charles on MySpace?

Following the launch of the Prince’s Rainforest Project with the help of a YouTube video last week, he has this week broadcast an extended version aimed specifically at the Myspace audience. But is it really aimed at them?

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Ten Key Tips to Maximize Your Microsite

Sarah Hoddinott’s top ten tips for getting maximum ROI and effect from your campaign microsites.

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Food Glorious Food – The National Trust

Food Glorious Food – The National Trust

A welcome departure for The National Trust into the world of young people and their parents growing, purchasing, eating and celebrating local and seasonal food… As part of the campaign, they are giving away “three quarters of a million packets of rocket, lettuce and pumpkin seeds, and will be teaching children and adults how to plant, […]

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Honda Insight – Let It Shine Vimeo Experience

Honda Insight – Let It Shine Vimeo Experience

I guess it’s a tenuous link as the car is a hybrid, but the innovation and the digital “experience” aspect of this piece of advertising/ marketing is really worth a view.

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