Archive | Awareness

He needs a kidney…

He needs a kidney…

The finale of the US comedy show 30 Rock features a “We are the World” style music video

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More Articles by Yoffy


Three Keys to Successful Micro-Campaigns

Three Keys to Successful Micro-Campaigns

There are three key elements to making sure your micro-campaign is as successful as it can possibly be. Find out what they are…

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More Articles by Sarah Hoddinott


Debatewise – Encouraging the Debate

Debatewise – Encouraging the Debate

Greenpeace, CND and the Electoral Reform Society have all sponsored debates on Debatwise.com. Find out why.

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More Articles by Betony Lloyd


Prince Charles on MySpace?

Prince Charles on MySpace?

Following the launch of the Prince’s Rainforest Project with the help of a YouTube video last week, he has this week broadcast an extended version aimed specifically at the Myspace audience. But is it really aimed at them?

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More Articles by Spencer Thursfield


Ten Key Tips to Maximize Your Microsite

Sarah Hoddinott’s top ten tips for getting maximum ROI and effect from your campaign microsites.

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More Articles by Sarah Hoddinott


Food Glorious Food – The National Trust

Food Glorious Food – The National Trust

A welcome departure for The National Trust into the world of young people and their parents growing, purchasing, eating and celebrating local and seasonal food…
As part of the campaign, they are giving away “three quarters of a million packets of rocket, lettuce and pumpkin seeds, and will be teaching children and adults how to plant, grow [...]

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More Articles by Spencer Thursfield


Honda Insight – Let It Shine Vimeo Experience

Honda Insight – Let It Shine Vimeo Experience

I guess it’s a tenuous link as the car is a hybrid, but the innovation and the digital “experience” aspect of this piece of advertising/ marketing is really worth a view.

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More Articles by Spencer Thursfield


What Does Online Entertainment Do That Traditional TV Entertainment Can’t?

What Does Online Entertainment Do That Traditional TV Entertainment Can’t?

At its best, online content has the potential to deliver personalized and participatory experiences.

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More Articles by Andy Piller


Why Should Charities Get Involved in Social Networking?

Why Should Charities Get Involved in Social Networking?

The brands that have most successfully engaged with this audience are those who understand what social network users gain from using sites such as MySpace etc.

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More Articles by Felicity Ive


Save The Children’s Facebook Campaign

Save The Children’s Facebook Campaign

Save the Children invite you to donate your Facebook status

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More Articles by Alec East


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