The finale of the US comedy show 30 Rock features a “We are the World” style music video

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There are three key elements to making sure your micro-campaign is as successful as it can possibly be. Find out what they are…

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Greenpeace, CND and the Electoral Reform Society have all sponsored debates on Debatwise.com. Find out why.

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Following the launch of the Prince’s Rainforest Project with the help of a YouTube video last week, he has this week broadcast an extended version aimed specifically at the Myspace audience. But is it really aimed at them?

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Sarah Hoddinott’s top ten tips for getting maximum ROI and effect from your campaign microsites.

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A welcome departure for The National Trust into the world of young people and their parents growing, purchasing, eating and celebrating local and seasonal food…
As part of the campaign, they are giving away “three quarters of a million packets of rocket, lettuce and pumpkin seeds, and will be teaching children and adults how to plant, grow [...]

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I guess it’s a tenuous link as the car is a hybrid, but the innovation and the digital “experience” aspect of this piece of advertising/ marketing is really worth a view.

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At its best, online content has the potential to deliver personalized and participatory experiences.

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The brands that have most successfully engaged with this audience are those who understand what social network users gain from using sites such as MySpace etc.

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Save the Children invite you to donate your Facebook status

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