Author Profile | Vicky Grinnell-Wright

Vicky Grinnell-Wright has a strong background in Senior Level Marketing and Business Planning. Currently she acts as a consultant to a number of Marketing and Sustainability and Climate Change related initiatives, most notably the Carbon Disclosure Project and OpenCarb as well as a start-up green tech investment fund. Vicky is also currently undertaking the Bath MSc in Responsibility and Business Practice. Her specialist areas include Sustainability, Marketing, Business Planning and corporate innovations projects. Previously, Vicky has worked with Shell, Energis Interactive, EMAP and Reuters and held the post of Head of Digital Strategy at London advertising agency WCRS with clients such as Orange, Camelot, BMW and KLM. She has also worked with incubator Brainspark, and provided brand and e-business and mobile strategy to UK High Street banks, Retailers, Telecoms and FMCG companies. Vicky's roles have involved her in brand definition and positioning, customer proposition development and marketing, as well as more generic areas such as business strategy, funding, recruitment and strategic alliances. In a consulting role, she has managed teams to conduct full-scale marketing strategy and business consulting engagements for European, International and UK corporate Internet, iTV and mobile based initiatives.
Author's web site: http://point35.com

Number of Posts: 6

Social Media – Doing it for the Kids?

Social Media – great medium for Children’s Charities in fundraising, but a hot potato when it comes to the science and ADHD?

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Posted in Awareness, Communications, Fundraising, Marketing, Social MediaComments (7)

Does 5% make Justgiving a digital friend or foe for Charity

Does 5% make Justgiving a digital friend or foe for Charity

5% for admin on £340 million is quite a nice return for the justgiving coffers, but, they never said they were not-for-profit, so is it wrong?

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Posted in Fundraising, MarketingComments (200)

Do Facebook and Twitter make us ‘bad’…?

Do Facebook and Twitter make us ‘bad’…?

Does Twitter really make us ‘bad’?!

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Posted in Communications, Social MediaComments (1)

Will Facebook save an Old Oak Tree?

Will Facebook save an Old Oak Tree?

Will a Facebook group and an email alumni group thwart the councils attempts to chainsaw an ancient Oak?

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Posted in Communications, Social MediaComments (6)

Can Social Media build a viral ad budget in 48 hours?

Social Media builds a viral Ad budget to secure a binding global climate treaty

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Posted in Communications, Fundraising, Marketing, Social MediaComments (1)

Brand ‘Management’ – it is all about control…or is it?

Brands and Social Media – it is all about control….

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Posted in MiscellaneousComments (1)