Like Button is a collection of links shared by your Facebook friends from most popular sites in a mash-up external website. But who is really looking at what you like?

How brilliant is this? It’s social and it involves cool technology. The sOccet is an amazing football (sorry, soccerball for US readers) created by Harvard engineering science students Jessica Lin, Jessica Matthews, Julia Silverman, and Hemali Thakkar (see below) which harvests the kinetic energy from when the ball is kicked or thrown. This energy stored [...]

Are Google and Twitter merging before our very eyes?

Since Google joined Twitter back in February, the twitter.com/google account alone has over 1,290,098 followers – and if you want a specific category or even region from Google – well there are lots to choose from – now over 50+ accounts (listed below), but is this just part of a much bigger plan?

Simple and effective – this video, follows the format of a traditional TV ad – pushing the call to action from the start, but keeping the viewer engaged as we wait for the punchline…

Scope has created a video highlighting the barriers disabled people face in accessing London locations…

Produced by Enable, the film is part of the charity’s Time to Get Equal Week this week – or later this week anyway…

Following the launch of the Prince’s Rainforest Project with the help of a YouTube video last week, he has this week broadcast an extended version aimed specifically at the Myspace audience. But is it really aimed at them?

A welcome departure for The National Trust into the world of young people and their parents growing, purchasing, eating and celebrating local and seasonal food… As part of the campaign, they are giving away “three quarters of a million packets of rocket, lettuce and pumpkin seeds, and will be teaching children and adults how to plant, [...]

I guess it’s a tenuous link as the car is a hybrid, but the innovation and the digital “experience” aspect of this piece of advertising/ marketing is really worth a view.

From my early days on Twitter (back in 2007) seeing the Frozen Pea Friday campaign to help raise awareness for Breast Cancer Awareness, I kind of “got” what Twitter could do – don’t get me wrong, I didn’t know what Twitter was, or what I should do with it, but I saw what other people were doing and liked it…

According to Mashable’s recent media usage trends, there is a definite increase in the numbers of consumers that are adding more and more forms of digital content to their media diet. As a necessary corollary then, so too we find growing marketing budgets – first in the US and now it seems in the UK. [...]