Simple and effective – this video, follows the format of a traditional TV ad – pushing the call to action from the start, but keeping the viewer engaged as we wait for the punchline.

A success? It has many of the key viral elements in place – it’s short, understandable, humorous, there’s an element of anarchy and a pay off.

Does it work for you?

Let me re-phrase that, would it make you make the effort to give blood?

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