Categorized | Fundraising, Social Media

Use Technology to Thrive During a Credit Crunch

Donors are trimming back their spending and choosing more carefully what they use their hard earned dollars for. This trickles down to non-profit organizations, requiring them to focus more on the donor than normal, and streamline overall operations. One area non-profits can look at to accomplish these goals is technology. 

1.     Use your website to personalize each donor’s experience

Donor’s will choose who to support based on many factors, including how easy that support is to give and understanding how their generosity is helping a cause. Make it easy for donors to get involved in your cause by creating social media-based groups available for them to participate in through your website. Invest in web technology to provide a personalized online experience for your donors, including feedback on the effect of their past gifts. 

 

2.     Make sure the donor’s experience is truly one of a kind

Donors want to feel important to a cause and giving them access to their own history with your organization through your website will help accomplish this. Let them easily access their giving history, event support, social media group interaction and control over their profile, and contact settings. Tightly integrate your website with your database.

 

3.     Reduce operational overhead through web services

Lessen the administrative burden of records updating, report generation and other resource-draining activities by moving to a web services-based platform. This technology can be extended to enable online donor self-service – handling the basics such as change of address, opting into a newsletter or upgrading a committed giving plan.

 

Non-profit organizations need to think about new ways of interacting with their supporters and web-based technology offers numerous ways to engage with people and remind them why their generosity is so important.  By using technology of this nature it can keep you close to supporters and you’ll also be in good shape to scale up when the economy turns around.

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