Categorized | Fundraising, Social Media

Twitter ye well…

green tea and keyboard

From my early days on Twitter (back in 2007) seeing the Frozen Pea Friday campaign, where folk changed their Twitter photo icon so it had some peas in it to help raise awareness for Breast Cancer Awareness in support of well regarded blogger Susan Reynolds, I kind of “got” what Twitter could do – don’t get me wrong, I didn’t know what Twitter was, or what I should do with it, but I saw what other people were doing and liked it.

Since then there have been numerous charity campaigns and fundraising events coordinated and launched in 140 characters: including the amazingly successful TweetsGiving set up by the indefatigable Epic Change – (who I understand have just completed TweetLuck) through to what some might call the “Charity meets Social Media tipping point” that was Twestival in february of this year, with over $250,000 US raised for Charity Water. Even the mighty Mashable have extended the #followfriday initiative to promote their top five charities on Twitter.

But this weekend – specifically at 20.30 across 400 cities around the world the power of the tweet will help dim the lights (I know bad metaphor) and hopefully make a significant impact on the folks that currently run the world to try just that bit harder…again.

There are of course many detractors who question what it’s all for and why bother – but like my early encounters with Twitter, as long as some people (and hopefully the right ones) “get it”, then that’s what counts.

By way of several tangents (that’s what I do), this is one of the reasons we’ve started this site – to celebrate the stuff that’s good when social media meets charity and good causes and to help raise the profile of these activities to a broader network – hopefully so more folk “get it”.

3 Comments For This Post

  1. Michael Murdoch Says:

    Hi Charitymash,

    Firstly I must say this is a great site! Loads of info and I’m only a little way through it so far!

    Secondly, this was a great article and spot on for what I’m helping to make right now. With help from a few friends I’ve made a new website called…

    http://www.lovebox.org.uk

    Lovebox – your digital wristband to help raise awareness and funds for charities around the world via the web!

    We’ve only been “live” a couple of weeks but have had great feedback. We’ve raised cash, gained Twitter followers and even start a trend #charitytuesday. The idea is that social network users download a Lovebox avatar, change their profile pics and display to the world. If they are feeling really generous they can easily donate to the featured charity too! Each month a new cause will be launched and hence a new featured charity to support too.

    We want Lovebox to become huge so don’t limit ourselves to avatars. Soon the will be widgets, badges and banner ads to place on websites and blog. Offline events are encouraged and mini festivals will come int he coming month.

    This is ALL for charity so we need your support. If you can help with web development, PR, ideas, design or even become a sponsor for this great cause then please email info@lovebox.org.uk !

    Remember to spread the Lovebox and visit http://www.lovebox.org.uk now!

    Thanks,
    Michael
    Co-Founder of Lovebox

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