Save The Children’s Facebook Campaign

Categorized | Awareness, Social Media

Save The Children’s Facebook Campaign

Written by Alec East on 24 March 2009
Tags: facebook, social media

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As part of an ongoing social media strategy, Save the Children UK commissioned a Facebook app that invites people to “donate your status” to raise awareness.

One of the key features of Facebook is a “what are you doing now” status that updates your friends automatically. Your friends’ statuses (stati?) are displayed on your log-in page, to keep you informed, something now known as ambient intimacy. Unsurprisingly this feature is most commonly used for telling your Facebook friends what you’re up to but it’s also a great way to disseminate information and spread the word, and when the organisation is one as trusted and respected as Save the Children people have no problem signing-up.

The admin side of the app allows Save the Children to update the information and automatically push it out to everyone who has already donated their status.

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