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I don’t get Twitter… Help!


I don’t get Twitter… am I the only one? I can’t be…surely?

I do not consider myself to be a digital Neanderthal. I am an accomplished marketer. I love the internet. and I am the proud owner of an iPhone, but, it seems to me that you can’t open a newspaper (yes, I do still read the paper version) these days without reading an article about Twitter or Facebook or some such other latest trend in so-called social media. Whilst I have signed-up to both of the latter, if I am brutally honest, I don’t actually get the point, much less see how it could help me in my marketing planning.

Am I too old? Too stupid? Both? The whole idea of being ‘followed’ on Twitter or any other which-way frankly, worries me. I don’t want to be followed, do I get to choose or can I be stalked by random people who for some strange reason think me interesting? And what can I realistically say in 140 characters that would be meaningful, be that personally or professionally? I was trying to just ignore the whole issue but have this week had my hand forced. I have been reliably informed by an eager intern that really, this social media stuff is, and I quote ‘the mutts nuts’ when it comes to charity marketing… and I don’t have the heart to tell him that his mentor has no idea at all where to start… HELP….

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