Categorized | Communications, Fundraising

Google & YouTube anounce Non Profit Program

Online video has emerged as a key tool for grassroots organizing on the Internet and now YouTube is offering US not for profits a chance to capitalise on their video content via thier YouTube NonProfit Program . They have put up a video (see below) with a bunch of useful tips on using their platform for outreach, awareness and fundraising.

Google, the owners of yotube, have tied in their new  Checkout for Non-Profits payment system (with more info on Google’s blog.)

The free service is currently US only with no indication if or when it may be extended but Google aren’t silly. They will, most likely, be using the non-profit route to test and  evaluate the popularity of the service and grab market share. If it takes-off, it would make sense for them to open the integrated video/transaction service to everyone using Google Checkout which means charities won’t have the edge for long!

The video below is taken from the YouTube charity channel and is full of ideas on how to use the platform.

26 Comments For This Post

  1. Kevin Brown Says:

    This is great. Really useful info on the video. Most of it is really just common sense but it’s surprising how rare common sense is these days ;)

  2. Solomon baldwin Says:

    I’m just curious about google trends is it true that they can bring you lots of visitors?

  3. Alec East Says:

    Hi Solomon

    Google trends is a monitoring tool and it’s quite handy for seeing what people are talking about, but that’s about it. It’s no rival to the professional monitoring tools out there but it’s free, which makes it great value for money.

    Google Trends won’t bring you lots of visitors on it’s own, but judicious use of the insight it offers can help. For example, you might use Google trends to spot short-tail keywords, i.e. if. during the world cup, you Googled for Robert Green ( the England goalkeeper who scored an own-goal ) there were plenty of results but no sponsored ads. With no competition bidding on “Robert Green” as a keyword it was possible to reach an audience of football fans for very little cost, especially when compared to bidding on “world cup”.

    Alternatively you might just use it to research an article or to benchmark and monitor public interest before, during and after a campaign… Ultimately it’s a tool, like a spanner. It doesn’t do anything on it’s own but, in the right hands and with some other tools, a person can build amazing things.

  4. spcuk Says:

    I appreciate google’s non-commercial startups. They have lots of great services for free like Books or Reader. What about Trends, yes, with even basic SEO it can give you tons of free visitors.

  5. Niche Blitzkrieg Says:

    The Youtube non-profit program never really took off as well as I think they expected it too which is a shame. Most of the non-profits I work with don’t even know that it exists. Thanks for the info though!

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  8. fergi Says:

    Amazing, this is a great news, bravo to YouTube. בניית אתרים

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