Online video has emerged as a key tool for grassroots organizing on the Internet and now YouTube is offering US not for profits a chance to capitalise on their video content via thier YouTube NonProfit Program . They have put up a video (see below) with a bunch of useful tips on using their platform for outreach, awareness and fundraising.
The free service is currently US only with no indication if or when it may be extended but Google aren’t silly. They will, most likely, be using the non-profit route to test and evaluate the popularity of the service and grab market share. If it takes-off, it would make sense for them to open the integrated video/transaction service to everyone using Google Checkout which means charities won’t have the edge for long!
The video below is taken from the YouTube charity channel and is full of ideas on how to use the platform.