Online video has emerged as a key tool for grassroots organizing on the Internet and now YouTube is offering US not for profits a chance to capitalise on their video content via thier YouTube NonProfit Program . They have put up a video (see below) with a bunch of useful tips on using their platform for outreach, awareness and fundraising.
Google, the owners of yotube, have tied in their new Checkout for Non-Profits payment system (with more info on Google’s blog.)
The free service is currently US only with no indication if or when it may be extended but Google aren’t silly. They will, most likely, be using the non-profit route to test and evaluate the popularity of the service and grab market share. If it takes-off, it would make sense for them to open the integrated video/transaction service to everyone using Google Checkout which means charities won’t have the edge for long!
The video below is taken from the YouTube charity channel and is full of ideas on how to use the platform.
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April 8th, 2009 at 06:04
This is great. Really useful info on the video. Most of it is really just common sense but it’s surprising how rare common sense is these days ;)
July 11th, 2010 at 06:24
I’m just curious about google trends is it true that they can bring you lots of visitors?
July 11th, 2010 at 10:43
Hi Solomon
Google trends is a monitoring tool and it’s quite handy for seeing what people are talking about, but that’s about it. It’s no rival to the professional monitoring tools out there but it’s free, which makes it great value for money.
Google Trends won’t bring you lots of visitors on it’s own, but judicious use of the insight it offers can help. For example, you might use Google trends to spot short-tail keywords, i.e. if. during the world cup, you Googled for Robert Green ( the England goalkeeper who scored an own-goal ) there were plenty of results but no sponsored ads. With no competition bidding on “Robert Green” as a keyword it was possible to reach an audience of football fans for very little cost, especially when compared to bidding on “world cup”.
Alternatively you might just use it to research an article or to benchmark and monitor public interest before, during and after a campaign… Ultimately it’s a tool, like a spanner. It doesn’t do anything on it’s own but, in the right hands and with some other tools, a person can build amazing things.
November 15th, 2010 at 15:13
I appreciate google’s non-commercial startups. They have lots of great services for free like Books or Reader. What about Trends, yes, with even basic SEO it can give you tons of free visitors.
November 22nd, 2010 at 17:55
Thanks for the article ! i really enjoy your article and good information ! and really beautoful wordpress theme !
December 16th, 2010 at 16:59
The Youtube non-profit program never really took off as well as I think they expected it too which is a shame. Most of the non-profits I work with don’t even know that it exists. Thanks for the info though!
December 22nd, 2010 at 12:36
You covered a few curious things on this page. I found this article by using Yahoo and I must confess that I am currently subscribed for your site, it is quite fine (;
December 22nd, 2010 at 12:41
You have wrote about a few interesting points here. I came across this by searching Yahoo and I must confess that I already subscribed to your blog site, it is quite good (;
December 23rd, 2010 at 14:45
Wow, so nice of Google and YouTube. Hopefully this is gonna be viral!
December 29th, 2010 at 17:50
so great. I like youtube.Thanks for sharing useful information.This is a very useful post, I was looking for this info. Just so you know I located your web site when I was browsing for blogs like mine, so please check out my site sometime and leave me a comment to let me know what you think.
December 31st, 2010 at 19:51
This is so great, it’s nice for Youtube to give back to the people, and in such a big way too
January 4th, 2011 at 19:35
Amazing, this is a great news, bravo to YouTube. בניית אתרים
April 21st, 2012 at 10:40
There’s certainly absolutely nothing I cherish more compared to visiting this blog each and every evening just after work. Thank you for all of the fabulous articles!!