Categorized | Communications, Social Media

Google finds Twitter – Are Google & Twitter merging before our very eyes?


Since Google joined Twitter back in February, the account alone has over 1,290,098 followers – and if you want a specific category or even region from Google – well there are lots to choose from -  now over 50+ accounts (listed below), but is this just part of a much bigger plan?

Some saw this as a courting ritual especially when the rumours kicked off in April that Google was going to buy Twitter for $1 billion – but after that calmed down, Google emerged the following month with “Wave” and the exciting promise of Twave.(when will this obsession of “tw” prefix neologisms end?) Now, this form of  integration / mash up makes sense: Google Wave and Twitter are both forms of real-time communication after all, so bringing them together makes perfect sense – or is it just a way of consuming Twitter by stealth…?

The advantage that Twave offers from within Google Wave is that it appears you can manage your tweets like you would email, with replies, archiving, and even Google Wave’s remarkable playback feature. We have already seen Twitter attempt to improve its interface toward something that so many other 3rd party applications have managed to do better, but the prospect of Google’s designers and interface expertise behind this would make this a very compelling communication tool.
An advantage for Charities and NGO’s

To many early adopters, Twitter Search has been the tool of choice for real time, trending topics – especially in the immediate world of international news, politics and humanitarian crises and events, where Charities and NGO’s gain advantage over traditional broadcast channels and search engines, which generally take longer to formulate and in a search engines case, index information. Without the real time feed that Twitter offers, Google has to independently index each Twitter user periodically to look for updates. This is obviously a lot slower, not to mention very expensive from a computing resource (and climate) perspective.

In terms of the nascent real time search space, any advantage Twitter currently has over Google would be negated but subsuming them – or taking this feed via the back door – perhaps getting the golden eggs without having to buy the Goose…


Google said back in February :

“Like lots of you, we’ve been drawn into Twitter this year. After all, we’re all about frequent updates ourselves, and there’s lots happening around here that we want to share with you. Of course, we enjoy watching, and contributing to, the tweetstream (we hope you find our tweets useful, too). Because there are many programs and initiatives across the company, we’ve got a number of active accounts. Here’s a list of the current ones. We’ll update this list from time to time.” – our central account – for Blogger fans – user tips & updates – news, tips, tricks on our visual image search – latest headlines via Google News – from our feed reader team – updates & info on Google Voice – news & notes from Google’s personalized homepage – news of interest to students using Google – for YouTube fans – en Espanol – solutions for IT and workplace – Google Sites updates

Geo-related – Google SketchUp news – SketchUp’s 3D Warehouse – 3D modeling to build your favorite places – Earth & Maps tools for nonprofits & orgs – updates from the Google Earth team – uses, tips, mashups -Android app for the night sky

Ads-related – for online publishers – looking out for AdWords questions and tech issues – Google Guide for AdWords Help Forum – insights for website effectiveness – re building display ads – info on managing online ads & inventory* – info for publishers from Google network advertisers* – for retail advertisers – info on our digital system for more measurable TV advertising* – for U.K. tech advertisers – for U.K. retail advertisers – for advertising agencies* – for German AdWords customers – for German ad agencies – info for Portuguese-language publishers – AdWords news & tips in Russian – Spanish updates from the Inside AdWords blog – AdWords API tips

Developer & technical – from our research scientists – Google Webmaster Central – latest updates for Google developer products – Data APIs provide a standard protocol for reading and writing web data – web apps run on Google infrastructure – our initiative for complete import/export of all data – about using Google Maps embedded in websites – Google’s largest annual developer event

Culture, People – notes from our @Google speaker series – the voice of Google recruiters

Country or Region – news from the Google Arabia Blog – Google activities in Australia & New Zealand – News & info for Brasil – News & notes from Google Canada* – Google in Germany – News & notes in Korean – Latin America (en Espanol) – Notes on Google policy issues in Italy

3 Comments For This Post

  1. sky 3d Says:

    Great information,I have bookmarked this site to my seo list for future and will keep a eye on your other, Ohhh what do you all think about 3d tv?

  2. Alec East Says:

    3d TV is a wierd one. Anything that requires people to wear something will, in my opinion, reduce the reach and effectiveness on passive, lean-back entertainment. The same can’t be said for gaming though.

    Although I doubt 3dTV will win-over the masses until there’s a way to do it without glasses, It works for films, event TV and games, where people will make an effort.

  3. Andrew Pelt Says:

    How did you make this template? I got a blog as well and my template looks kinda bad so people don’t stay on my blog very long :/.