Food Glorious Food – The National Trust


foodgloriousfood

A welcome departure for The National Trust into the world of young people and their parents growing, purchasing, eating and celebrating local and seasonal food…

As part of the campaign, they are giving away “three quarters of a million packets of rocket, lettuce and pumpkin seeds, and will be teaching children and adults how to plant, grow and cook their own food in an effort to encourage more active, healthy and sustainable lifestyles.”

A fun and genuinely engaging mini site, (if a little heavy on the text once you drill through the home page), this campaign represents another stage in the gradual updating of The National Trust online image and digital offering.

We like the direction they’re going in.

Leave a Reply